Overview
The Collective, founded by Nicole Wild, redefines the traditional yoga studio model as a global community anchored in Bozeman, Montana. Its core structure rests on three interconnected pillars: The Kula, an online membership library with over 500 classes; The Collective School of Yoga, offering Yoga Alliance-approved teacher trainings; and a curated product line. The organization emphasizes accessibility through a dedicated scholarship program for retreats and trainings, prioritizing the BIPOC community and students. It hosts international retreats in diverse locations like South Africa and Portugal, designed as adventures with daily yoga and local excursions. This model is ideal for self-directed practitioners comfortable with digital community engagement and those seeking to deepen their practice through immersive education or global travel.
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Studio in Details
A Global Yoga Community with Montana Roots
The Collective, founded by Nicole Wild, operates as a multifaceted yoga organization rather than a traditional neighborhood studio. While it maintains a physical address in Bozeman, Montana, its primary identity is that of a global community. The operation is built around three interconnected pillars: an online membership library called The Kula, an educational arm known as The Collective School of Yoga, and a curated product line. Visitors describe the founder’s journey from a wedding photographer and part-time yoga teacher to dedicating herself fully to this venture, which she has built “from the ground up with heart.” The philosophy centers on exploration—both of outer landscapes through international travel and inner landscapes through personal practice. The approach is intentionally non-dogmatic, with a stated goal to “break down the idea that there could ever be just one correct way” to practice, encouraging people to bring teachings into their own experience.
The community, referred to as a “kula,” is described as scattered across the globe, connected digitally. One visitor expressed excitement about joining at “this beautiful studio,” though the provided feedback primarily details the online and travel-based components. The organization emphasizes creating “high-end and deeply valuable experiences” that are thoughtfully curated, while also maintaining a commitment to accessibility through scholarship programs. The overall vibe, as conveyed through the founder’s notes, is one of heartfelt gratitude and a light-hearted, creative encouragement to live more fully.
Online Library, Global Retreats, and In-Depth Education
The core offering for daily practice is The Kula, an online yoga membership platform. This library contains over 500 classes, with new uploads added three times per week. The classes vary in length, focus, and difficulty level, aiming to provide options for what a person might need on any given day. The content includes movement, meditation, and breathwork. The movement classes are described as “light-hearted and creative” and are meant to challenge practitioners, while also being suitable for all levels with modifications always provided. The platform serves as the hub for the community and is the gateway to in-person events.
In-person experiences are a major focus, taking the form of global yoga retreats and comprehensive teacher trainings. Retreats are held in diverse locations like South Africa, Portugal, and Guatemala, aiming for a mix of beach, desert, mountain, and jungle settings. These are framed as adventures, with schedules that include 1-2 yoga practices daily plus optional local excursions like hiking, surfing, or sound baths. In contrast, teacher trainings and workshops through The Collective School of Yoga are intensive educational offerings. These Yoga Alliance approved programs cover a robust curriculum including creative sequencing, embodied anatomy, philosophy, Sanskrit, and the business of yoga. They are designed for those with a foundation in practice, suggesting at least 1-2 years of regular yoga experience.
Accessibility, Products, and Who It Suits
The Collective demonstrates a clear intention toward inclusivity and accessibility, primarily through its structured scholarship program. Created in 2021, this program reserves spaces in all in-person retreats and trainings for scholarship applicants. While open to anybody, priority in selection is given to the BIPOC community and students. This effort is part of a stated value of “generosity + giving back” to make offerings accessible to all. Beyond scholarships, the business model includes a product line, Collected. by Nicole, which features items like an Asana Deck for learning posture names and other mindfully curated goods intended to sweeten one’s practice.
This organization suits a specific audience: self-directed practitioners comfortable with a digital-first community and those with the desire and means for international travel. It appeals to individuals seeking to “deep-dive” into their practice, whether through the extensive online library or immersive educational trainings. The retreats are designed for all levels and are social in nature, welcoming people to join with friends or alone. The teacher trainings cater to aspiring teachers or current instructors looking to expand their knowledge. The model is less about drop-in local classes and more about committed engagement, either through a monthly online membership or by booking a transformative trip abroad. For those in Bozeman or connected online, it represents a portal to a wider world of yoga practice and exploration.