Overview
Yogaback Co, based in Rochester, offers a specialized dual back support system designed to improve posture and relieve back pain during driving and sitting. Developed by former Mayo Clinic physical therapist Dennis Zacharkow, the YogaBack product challenges conventional lumbar support, which the company argues can compress the spine and increase injury risk. Instead, the device stabilizes the pelvis and rib cage, promoting diaphragmatic breathing and core activation. The flagship product, YogaBack for Driving, is a slim, firm foam cushion with a breathable cover. It can also be used in office chairs, airplane seats, and for posture therapy. Orders are placed by phone directly with the inventor, who provides personalized fitting advice. Pricing is $79.95, with a two-unit discount, and the product comes with a 30-day return policy and one-year warranty.
Studio Amenities
Studio Business Hours
| Day | Status | Time |
|---|---|---|
| Monday | Closed | – |
| Tuesday | Closed | – |
| Wednesday | Closed | – |
| Thursday | Closed | – |
| Friday | Closed | – |
| Saturday | Closed | – |
| Sunday | Closed | – |
Studio in Details
Overview
Yogaback Co, based in Rochester, specializes in a unique dual back support system designed to alleviate back pain during driving and sitting. The company was founded by Dennis Zacharkow, a former physical therapist from the Mayo Clinic and author of the textbook Posture: Sitting, Standing, Chair Design & Exercise. Unlike conventional lumbar supports, which the company argues can increase the risk of herniated discs and fail to correct slumped posture, the YogaBack product aims to promote what it calls an active-alert sitting posture. The device provides support for both the sacral and lower thoracic regions, stabilizing the pelvis and rib cage while encouraging proper diaphragmatic breathing and core muscle engagement.
Products & Features
The core product is the YogaBack for Driving, a slim-profile back support made from polyethylene foam (not the softer polyurethane found in many cushions). It includes a breathable polypropylene fabric cover, personalized fitting instructions, and a one-year warranty. The company also offers the ZackBack Posture Chair for computer and microscope use, as well as a textbook on posture. YogaBack can be used in cars, office chairs (with a full-length backrest), airplane seats, and even as posture therapy for osteoporosis. The company emphasizes that the product stabilizes the spine without the compression associated with lumbar support, and that it improves field of vision, reaction times, and reduces fatigue during driving.
Ordering & Support
Orders are taken exclusively by phone—there is no online ordering. When customers call, they speak directly with Dennis Zacharkow, who provides personalized advice on using the YogaBack for different applications such as low back pain, headrest issues, or office chair modification. The YogaBack for Driving is priced at $79.95 plus shipping, with a discount for purchasing two. The company offers a 30-day return policy and full one-year warranty. Customer service is highlighted as a key strength, with direct access to the inventor for questions and fitting guidance.